Insights & Case Studies
revX · October 13, 2025
Multiplied x Naked Insurance: Marketing That Moves the Needle
Insurance is one of those things nobody wants to think about. This is the truth that has informed Naked’s approach to marketing - and it’s why their campaigns feel nothing like the industry norm. Instead of complicated, fear-driven messages, Naked leans into simplicity, boldness and humour. In our latest Multiplied conversation, we sat down with Liezel Swiegers, Marketing Manager at Naked, to unpack what’s really moving the needle for the brand.
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revX · October 7, 2025
The Landing Page Playbook: 9 Creative Best Practices to Maximise Conversions
Landing pages are the unsung heroes of performance marketing. They consistently outperform product pages, yet many brands underinvest in testing and refining them. A great landing page isn’t just a digital flyer - it’s your storefront, sales pitch, and closer all in one. Here’s a combined playbook of high-leverage conversion tactics and creative design best practices - pulled from real builds, CRO wins, and creative audits.
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revX · October 7, 2025
Marketing’s New Mandate: Prove It or Lose It
Why South African CMOs are under pressure to tie every rand to revenue. For years, marketing departments could hide behind reach, impressions, or brand equity. Campaigns were judged by glossy decks, not bottom-line impact. But that era is over. Today, South African business leaders want proof - in rands, not reach.
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revX · August 25, 2025
REVBOT: The WhatsApp sales bot built for South African businesses
Numbers matter. In South Africa, 96% of internet users are active on WhatsApp monthly. That's not just a statistic - that's where your customers live, breathe, and make buying decisions. While traditional sales teams are sleeping, weekend-ing, or simply overwhelmed, potential revenue is walking out the digital door. We built REVBOT to change that reality.
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revX · August 25, 2025
Chatbots vs. humans: we tested both
The numbers don't lie: 85% of South African sales teams have adopted AI technologies, and with 93.8% of our internet users living on WhatsApp, we're sitting on a goldmine of customer acquisition opportunities. But here's where most agencies get it wrong: they treat this as an either/or decision when the real revenue multiplication happens in the strategic combination.
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revX · July 15, 2025
Why Tracking User Activity in Apps Is So Difficult
Marketers rely heavily on data to understand what users do inside mobile apps. The main issue is getting that data accurately is far harder than it seems. In-app tracking - the process of monitoring user actions within a mobile app - faces a number of technical and regulatory roadblocks that make it unreliable or inconsistent.
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revX · June 10, 2025
The Psychology of the Click
Why We Click and How Smart Brands Turn Curiosity Into Conversions. Clicks aren’t just digital signals - they’re moments of decision, driven by psychology. Behind every click lies a story: a need, a desire, a gut feeling. And when brands understand what drives that moment, they don’t just earn traffic. They earn action.
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revX · June 10, 2025
Breaking the Sales and Marketing Divide
There’s no shortage of SaaS solutions designed to streamline operations across sales, marketing, and finance. But while the tech is available, many businesses - each with their own resources, structures, and priorities - end up stitching together systems from different providers to meet specific needs.
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revX · May 6, 2025
From Targeted Leads to Tangible Revenue
How we generated 1,700 quality, contactable leads in the five weeks leading up to sales day for one of South Africa's leading luxury real estate developers.
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revX · May 5, 2025
Lead Validation - Clean leads, clear outcomes.
What happens when you stop chasing every lead and start prioritising the right ones? That’s exactly what a leading vehicle tracking company in South Africa set out to discover.
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revX · May 5, 2025
The Quiet Powerhouse: Why LinkedIn Works
You might think of LinkedIn as a place for corporate types and job hunters - but it’s quietly become one of the most powerful tools out there.
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